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Our collaboration with Biiah spanned multiple areas of expertise, from rebranding the company’s visual identity to redesigning its website and creating the user interface (UI) for the Singforce mobile application.
This comprehensive project allowed us to unify Biiah’s presence across platforms while tailoring each element to its specific purpose, ensuring a cohesive and impactful brand experience.
As part of Biiah’s rebranding process, we developed a comprehensive visual identity that strategically utilizes its vibrant color palette. Each color within the gradient was carefully selected to represent the brand’s diverse services—Biiah, Singforce, and Biiah Labs—while maintaining a cohesive and recognizable aesthetic.
This approach ensures that each service retains its individuality while aligning with the overarching brand identity.
The rebranding extended to all corporate materials, including business stationery and promotional assets, creating a unified visual language that embodies Biiah’s mission of improving well-being through music. The new logo, designed with an elegant and modern gradient and wave motif, reinforces the brand’s joyful and professional personality across all touchpoints.
The redesigned Biiah website seamlessly integrates the updated branding with a user-centric approach. It prioritizes a clean design and structured navigation, allowing users to easily explore Biiah’s services and resources.
Key enhancements include faster load times, fully responsive layouts for mobile and desktop devices, and a clear content hierarchy—key elements of SEO best practices that also enhance the user experience.
On the technical side, the site was optimized with meta tags, structured data, and an intuitive URL structure, ensuring compliance with modern SEO standards. These efforts, combined with the integration of sector-specific keywords and engaging blog content, not only improve search engine rankings but also drive organic traffic by appealing to a targeted audience.
We also collaborated on the design of the user interface (UI) for Singforce’s mobile application, an integral part of Biiah’s digital ecosystem. The app provides features such as real-time activity tracking, personalized playlists, pre- and post-session surveys, and event management, offering users a comprehensive platform to engage with the brand’s mission.
The design incorporates Singforce’s distinctive green, ensuring visual consistency with the service while maintaining a clean, user-friendly interface.
This approach enhances usability and provides a seamless experience, perfectly aligned with the app’s goal of promoting mental wellness through singing.
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LIBRA 4 Humans LLC is a SEO consultancy and web design company based in Florida, USA.
We offer SEO friendly services to businesses and start-ups in London and in the UK who are looking for affordable yet efficient digital marketing solutions.
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