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As a business owner or marketing professional, you know that SEO is essential for getting noticed online. But if you want your site to truly excel, focusing on Technical SEO is crucial. Expert technical SEO services target the technical foundation that impacts how search engines like Google understand and rank your site, going beyond keywords and content.
In this blog post, we’ll dive into what a Technical SEO agency does, why it’s important, and how investing in technical SEO can help your business achieve higher search visibility and better user experience.
Technical SEO involves optimizing the backend structure and elements of a website to ensure it is easily crawlable, indexable, and understandable by search engines. Unlike traditional SEO tactics that focus on on-page content and keywords, technical SEO addresses the “behind-the-scenes” factors that influence your search engine rankings and improve your organic search performance.
Site Speed Optimization: Improving page load times to reduce bounce rates and enhance user engagement.
Mobile Optimization: Ensuring your website adapts perfectly to mobile devices and meets Google’s mobile-first indexing criteria.
Crawlability & Indexability: Making sure search engine bots can efficiently navigate your site without encountering obstacles.
Website Security: Implementing HTTPS to boost user trust and align with Google’s preferences for secure sites.
Structured Data Implementation: Using schema markup to help search engines better understand your content, leading to relevant search results.
By working with a technical SEO agency like LIBRA 4 humans, you ensure that your site’s technical foundation is strong, giving you a better chance of achieving and maintaining high rankings on search engine results pages (SERPs).
Technical SEO offers numerous benefits for businesses looking to improve their online presence. By optimizing a website’s technical aspects, businesses can enhance their search engine rankings, increase online visibility, and drive more traffic to their site. Here are some of the key benefits of technical SEO:
Improved Search Engine Rankings:
By addressing the technical aspects of your website, you can improve how search engines crawl and index your site, leading to higher rankings on search engine results pages (SERPs).
Increased Website Traffic:
By addressing the technical aspects of your website, you can improve how search engines crawl and index your site, leading to higher rankings on search engine results pages (SERPs).
Enhanced User Experience:
By addressing the technical aspects of your website, you can improve how search engines crawl and index your site, leading to higher rankings on search engine results pages (SERPs).
Increased Conversions:
A better user experience and higher traffic can lead to increased conversions, ultimately driving more sales and achieving your business goals.
A professional technical SEO agency goes beyond basic website fixes. A technical SEO consultant can conduct audits and provide recommendations for improving a website’s technical SEO. They perform in-depth analyses, identify critical issues, and create tailored strategies to enhance your site’s performance. Let’s explore some of the core services they offer:
This is the starting point for any technical SEO project. An comprehensive SEO audit evaluates your website’s current state, highlighting technical errors such as:
Understanding technical SEO FAQs is crucial as it involves improving website speed, crawlability, and overall user experience, which directly impacts rankings and organic performance.
For example, in our collaboration with Planeta Analógico, we performed a thorough technical audit to uncover issues that were hindering their website’s visibility. This enabled us to optimize their site speed and refine their structure to better align with their business goals.
“We are delighted with the results we achieved working with Libra on the organic SEO positioning for Planeta Analógico.
Their professionalism and dedication are reflected in the human quality with which they handle each project, achieving exceptional performance in all our campaigns. I would hire and recommend them again and again!”
The growth rate of ranked keywords for Planeta Analógico between November 2022 (with 478 keywords) and September 2024 (with 931 keywords) is approximately 94.77%.
Planeta Analógico saw a significant increase in organic traffic, growing from an average of 1,823 monthly visits in November 2022 to 4,388 in September 2024. This represents a 140% improvement, driven by a well-executed and effective SEO strategy.
A clear and organized site structure is vital for both users and search engines. A technical SEO team will help design an intuitive architecture, making your site easier to navigate and ensuring that all important pages are properly linked and accessible.
Take mb&l Consultores as an example. We restructured their site to enhance crawlability, which improved user engagement and led to a significant increase in organic traffic. With a streamlined navigation, visitors found it easier to access key information, reducing bounce rates and increasing time on page.
“We have achieved a level of visibility on social media that we’ve never seen before in our history.
We’ve developed a consistent practice of writing weekly posts, which has significantly increased traffic across all mb&l consultants’ networks.”
Page speed is a critical ranking factor. If your site is slow, it will likely see high bounce rates and low engagement. Technical SEO experts will optimize elements like image compression, caching, and server response times to boost your site’s speed.
This was crucial for Real Estate Tech Reviews, where we focused on optimizing their page load times to enhance the user experience. By reducing the page speed, we were able to keep users engaged longer and support their conversion goals.
Implementing structured data helps your site appear in rich snippets, which can increase your click-through rate (CTR) and visibility in search results.
For Guider AI, our technical SEO strategy included structured data to improve how their content appeared in search engine results. This resulted in higher search rankings and more targeted traffic, helping the business reach its ideal audience.
Reuben O’Connell Digital Marketing Manager said “We’ve seen a 75% increase in qualified leads in Q1 compared to Q4 and a 10% increase in overall conversion rate. So we’re definitely engaging with our audience better and getting a better ROI and growth for future campaigns, so it’s been a good quarter for the team."
A professional technical SEO agency goes beyond basic website fixes. A technical SEO consultant can conduct audits and provide recommendations for improving a website’s technical SEO. They perform in-depth analyses, identify critical issues, and create tailored strategies to enhance your site’s performance. Let’s explore some of the core services they offer:
Slow Page Speed:
By addressing the technical aspects of your website, you can improve how search engines crawl and index your site, leading to higher rankings on search engine results pages (SERPs).
Mobile Responsiveness:
With an increasing number of users accessing the internet on mobile devices, ensuring your site is mobile-friendly is crucial. Technical SEO consultants can help optimize your site’s design and functionality for mobile users, improving both user experience and search engine visibility.
Technical SEO Issues:
Issues such as crawl errors, duplicate content, and broken links can hinder your site’s performance. Experienced technical SEO consultants can identify and fix these issues, ensuring that search engines can efficiently crawl and index your site.
By working with experienced technical SEO consultants, businesses can effectively address these challenges, improving their site’s performance and search engine rankings.
While the main goal of technical SEO is to improve your site’s search engine visibility, it also directly impacts user experience. A well-optimized website is not only easier for search engine crawlers to navigate, but it also provides a more seamless experience for users.
Faster Load Times:
Slow-loading pages can negatively impact both search engine rankings and user experience. To address this, technical SEO specialists optimize elements like image compression, caching, and server response times to boost page speed.
Mobile-Friendly Design:
Ensuring that the website is optimized for mobile devices helps cater to the growing number of users browsing on smartphones and tablets.
Clear Site Navigation:
An easy-to-navigate website structure helps users find the information they need quickly.
Reduced Error Pages:
Fixing broken links and 404 errors ensures that users don’t get frustrated by missing pages.
For instance, in our project with Vime, optimizing the mobile experience and enhancing navigation improved their user satisfaction, reducing bounce rates and boosting organic traffic.
Measuring the success of technical SEO efforts is crucial for businesses aiming to improve their online visibility and drive more traffic to their site. Here are some key metrics to track:
Search Engine Rankings:
Monitoring improvements in search engine rankings can indicate the effectiveness of your technical SEO efforts.
Website Traffic:
Increases in organic traffic can reflect the success of your technical SEO strategies.
Page Speed:
Improvements in page speed can enhance user experience and positively impact search engine rankings.
Mobile Responsiveness:
Enhancements in mobile responsiveness can lead to better user engagement and higher search engine visibility.
By tracking these metrics, businesses can measure the success of their technical SEO efforts and make data-driven decisions to continually improve their online presence.
Startups and SMBs often focus on creating great content and optimizing their site for keywords, but they may overlook the technical aspects of SEO. Working with a Technical SEO company offers several advantages, particularly for businesses looking to scale:
Expertise and Efficiency:
Technical SEO is complex and time-consuming. An agency brings specialized knowledge and resources to address issues quickly and efficiently.
Scalable Solutions:
Increases in organic traffic can reflect the success of your technical SEO strategies.
Focus on Core Business Activities:
Improvements in page speed can enhance user experience and positively impact search engine rankings.
By partnering with a specialized agency, startups and SMBs can gain a competitive edge and ensure that their websites are technically sound, providing a strong foundation for growth. This approach was key for Opply, where we managed the complexities of their catalogue site and helped them optimize their large database of products.
In today’s digital world, having a technically optimized website is a must. Whether you’re a startup looking to build a strong foundation or an established business aiming to improve your search rankings, partnering with a technical SEO agency can make a significant difference.
With expertise in website architecture, site speed, mobile optimization, and more, a technical SEO company helps ensure that your site performs well for both users and search engines.
Get in touch with our team at LIBRA 4 humans and see how we can elevate your digital presence with our bespoke technical SEO solutions.
LIBRA 4 Humans LLC is a SEO consultancy and web design company based in Florida, USA.
We offer SEO friendly services to businesses and start-ups in London and in the UK who are looking for affordable yet efficient digital marketing solutions.
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