Branding • Web Design & Development • Content Design

mb&l

mb&l needed to revamp their corporate image to reconnect with their target audience.

The brand had an outdated image that didn't reflect their values, and an outdated website that was ineffective in communicating information, slow, and had inefficient UX.

CASE STUDY - mb&l

Process Experience

From the start, we adopted a consultative and collaborative approach, ensuring we understood mb&l's needs thoroughly. Our goal was not just to provide solutions, but to guide and educate them through every step of the process.

This close collaboration enabled us to transform their image and optimize their website, aligning every decision with the vision mb&l wanted to project to the market.

"They implemented a consultative sales approach: they educated and guided us to reach the final product, which brought about a drastic change in the messaging, functionality, and appearance of our portal.

Most importantly, the message we are now sending to the market has dramatically changed."

Sergio Lampe - CEO | Socio cofundador

Implemented Solutions

Branding

We developed a representative and memorable branding that conveys the professionalism and expertise of mb&l, using a vibrant color palette to connect with a more modern target audience.

This new branding was implemented across all stationery and digital assets, ensuring consistency and modernity in visual communication.

Content Design

We updated all of mb&l's digital assets, including presentations, social media assets, and email signatures, aligning them with the brand's new visual and communication style.

Web Design & Development

We designed a responsive website that effectively organizes and presents mb&l's information and services.

We focused on content structure and proper indexing, as well as enhancing the user experience by ensuring fast loading times and intuitive navigation.

Our election of SEO Friendly plugins

WP ROCKET LOGO
RANK MATH LOGO
IMAGIFY LOGO
CROCOBLOCK LOGO

Impact and Results

The redesign of mb&l's brand and website has radically transformed their ability to communicate the company's values and the solutions they offer to the market.

This modernized image has been crucial in maximizing the impact of their regular content creation strategy, leading to a significant increase in website visits and inquiries from potential clients.

Without this renewal, the content wouldn't have had the same appeal or effectively captured the attention of their audience.

Benefits and Growth

Implementing a brand image aligned with mb&l's values and an SEO-optimized website has been crucial in strengthening their digital presence.

By maintaining an active blog, they not only attracted more qualified traffic but also connected more effectively with their audience.

This approach not only enhances visibility but also fosters an ongoing relationship with clients, accurately reflecting the values and proposition of mb&l.

"We have achieved a level of visibility on social media that we've never seen before in our history.

We've developed a consistent practice of writing weekly posts, which has significantly increased traffic across all mb&l consultants' networks."

Sergio Lampe - CEO | Socio cofundador

Key Service Elements

Strategic Analysis

We gained a deep understanding of mb&l’s needs, which allowed us to develop solutions aligned with their objectives.

Training and Support

We guided mb&l through each stage of the process, ensuring they understood how to effectively implement the changes.

Clear Communication

We worked to articulate their message precisely, enabling the new identity to connect with their audience.

MALE

“I am extremely pleased with the work done by Libra 4 Humans in developing our website, www.mbyl.net.

From the first contact, they demonstrated a deep understanding of our needs and exceptional dedication to bringing our vision to life.

The Libra 4 Humans team not only met the deadlines but also exceeded our expectations in terms of design, functionality, and usability of the site. Communication was smooth throughout, facilitating collaboration and ensuring the final result perfectly reflected what we wanted.

I highly recommend Libra 4 Humans for any web project. Their professionalism and commitment to excellence have been key to the success of our new platform.”

Sergio Lampe

CEO - Co-Founder | mb&l Consultores

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