mb&l needed to revamp their corporate image to reconnect with their target audience.
The brand had an outdated image that didn't reflect their values, and an outdated website that was ineffective in communicating information, slow, and had inefficient UX.
From the start, we adopted a consultative and collaborative approach, ensuring we understood mb&l's needs thoroughly. Our goal was not just to provide solutions, but to guide and educate them through every step of the process.
This close collaboration enabled us to transform their image and optimize their website, aligning every decision with the vision mb&l wanted to project to the market.
Branding
We developed a representative and memorable branding that conveys the professionalism and expertise of mb&l, using a vibrant color palette to connect with a more modern target audience.
This new branding was implemented across all stationery and digital assets, ensuring consistency and modernity in visual communication.
Content Design
We updated all of mb&l's digital assets, including presentations, social media assets, and email signatures, aligning them with the brand's new visual and communication style.
Web Design & Development
We designed a responsive website that effectively organizes and presents mb&l's information and services.
We focused on content structure and proper indexing, as well as enhancing the user experience by ensuring fast loading times and intuitive navigation.
The redesign of mb&l's brand and website has radically transformed their ability to communicate the company's values and the solutions they offer to the market.
This modernized image has been crucial in maximizing the impact of their regular content creation strategy, leading to a significant increase in website visits and inquiries from potential clients.
Without this renewal, the content wouldn't have had the same appeal or effectively captured the attention of their audience.
Implementing a brand image aligned with mb&l's values and an SEO-optimized website has been crucial in strengthening their digital presence.
By maintaining an active blog, they not only attracted more qualified traffic but also connected more effectively with their audience.
This approach not only enhances visibility but also fosters an ongoing relationship with clients, accurately reflecting the values and proposition of mb&l.
Strategic Analysis
We gained a deep understanding of mb&l’s needs, which allowed us to develop solutions aligned with their objectives.
Training and Support
We guided mb&l through each stage of the process, ensuring they understood how to effectively implement the changes.
Clear Communication
We worked to articulate their message precisely, enabling the new identity to connect with their audience.
“I am extremely pleased with the work done by Libra 4 Humans in developing our website, www.mbyl.net.
From the first contact, they demonstrated a deep understanding of our needs and exceptional dedication to bringing our vision to life.
The Libra 4 Humans team not only met the deadlines but also exceeded our expectations in terms of design, functionality, and usability of the site. Communication was smooth throughout, facilitating collaboration and ensuring the final result perfectly reflected what we wanted.
I highly recommend Libra 4 Humans for any web project. Their professionalism and commitment to excellence have been key to the success of our new platform.”
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LIBRA 4 Humans LLC is a SEO consultancy and web design company based in Florida, USA.
We offer SEO friendly services to businesses and start-ups in London and in the UK who are looking for affordable yet efficient digital marketing solutions.
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